Business

Meet your customers: Agency Edition.

In this deep dive into agencies, we explore the how and why of campaigns, and give you tips for building agency partnerships.

How the shift from perpetual to term-based licensing can empower your business.

Staying up to date on changes within the type industry and pivoting your business accordingly is a vital part of running a successful foundry. We’ve seen many changes in technology over the years: from hand-set type to machine typesetting, and on to photo composition and digital type. As we stepped away from physical materials, the possibilities of distribution and licensing have been evolving at a rapid pace. And it’s our job to keep up!

Cracking the code: How foundries can harness SEO to boost their online visibility.

If you find the abundance of jargon surrounding search engine optimization (SEO) intimidating, you’re not alone. But you don’t have to be an expert to use SEO to improve your brand’s visibility, generate more sales, and grow your business.