Writing

Tag: Writing

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Writing great copy for your fonts.

There is no easy way around it; writing about fonts is a challenge. Even with years of experience, I’ve lost track of how many times I’ve used thesaurus.com trying to find an alternative to the word “unique” while describing a new typeface or specific glyph. Explaining the visual aspects of a non-tangible product is hard and figuring out how to differentiate your typeface from thousands of others takes dedicated time and effort.